Attracting and Keeping Customers : Customers for Life. #guide

1 octubre, 2015
Jordi Sabater

Summary: Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line. It can have a significant impact on a company’s continued profitability, with repeat customers driving sales as well as assisting new customer acquisition. And yet organizations on the whole are slow to wake up to the bottom-line benefits of attracting customers for life, and even slower to allocate the resources necessary to do so.

To shed light on this issue, Forbes Insights conducted a survey of 312 senior executives based in North America in July 2014. The respondents represented a broad range of industries. All companies represented had at least $500 million in revenue; 30% had $1 billion to $9.9 billion in revenue; and 19% had $10 billion or more in revenue.In-depth interviews with senior executives and experts add context to the data.



 

Fuente:  http://www.forbes.com/forbesinsights/sitecore/

 

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Mis proyectos actuales: Desde SinergiaLabs estamos liderando la difusión de la tecnología de la beacons (qué son los beacons) y sus posibilidades en el mundo del marketing móvil. Os recomiendo una visita a nuestra web, aquí.

 

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